top social media platforms in southeast asia
Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Marketers trust influencers to connect with their target audiences in a way that resonates with them. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Please do not hesitate to contact me. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. How Will Social Network Usage Change in Asia-Pacific in 2022? In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Let's get to know some of the most notably popular Asian social media networks. Turning customers into advocates isnt always easy. SNOW is a South Korean messaging and multimedia app. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. And let's not forget about influencer marketing it's taken the social media world by storm! It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Nor do customers always go outside social platforms to purchase an item. Get in touch with us. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. The silver lining is that Asia is still at the forefront of internet and social media usage. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Get full access to all features within our Business Solutions. QQ works best on desktops and is mainly used to send emails or share files. This is according to Hootsuite's report. 01 Mar 2023. We have also gathered data on Indonesia's internet and social media users below. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Feeling the need for speed in your video content marketing strategy? Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Hello folks, and thanks very much for joining us today. That's the power of branded content in action! In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. And the number of internet users is still growing, too. Now you know where to reach your customers. This text provides general information. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Topics Social Media Users Social Media Usage Worldwide Executive Summary Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Published by S. Ganbold , Jun 30, 2022. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Social media has given brands more ways than ever to connect with customers. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. The ideal entry-level account for individual users. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Euro Freelancers. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. WHO WE ARE? The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The Philippines, Singapore, and Vietnam also appear in the global top 15. LINE is Japan's most popular social media platform. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Advertisers are Ready to level up your brand's social media game in Asia? How can you save money on eCommerce fulfilment? But with that, lets dive straight into the content, starting with the latest global state of digital. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Social media is widely used throughout the APAC region. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Theres also one surprise social network coming out of Vietnam. Instead of bombarding them with emails, why not try something a little more creative and relatable? The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Social media statistics for Thailand in 2022. Meanwhile, 36.6% use social platforms to fill their free time. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Short Video Content will Dominate Social Media Platforms 1. Interested in growing your business with us? Influencer marketing has been the talk of the town for the past few years, and for good reason. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. As elsewhere, social media is massively popular across Southeast Asia. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Use Ask Statista Research Service. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. What Does This Forecast Mean for Marketers in Asia-Pacific? Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. It also comes with a character limit, similar to Twitter. Weve scoured the web and compi https://t.co/0DyxFuJnYn. YouTube is the most popular, with 94.2% of internet users using the platform. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. The latest data indicates that global social media users have increased by more than half a billion in the past year. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. LINE is Japan's most popular social media platform. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. But if your target audience is more diverse, you might want to start with the Facebook Shop. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). But its features extend beyond that: Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. It's proven to be a highly effective way of reaching specific audiences. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. QQ has various additional features, including games, music, and a news feed. That's why UGC is such a valuable tool. As a Premium user you get access to background information and details about the release of this statistic. It is important to note that there is localized preference such. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. 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The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Their activity has attracted in-market audiences in droves! Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. The ultimate list of Linkedin Statistics that you need to know in 2023. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. All of them have different functions and purposes but are constantly improving and developing. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . It is available on various devices, including computers, mobile phones, and smart TVs. It will have 60% more users than Snapchat and twice as many as Twitter this year. Proprietary data and over 3,000 third-party sources about the most important topics. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. When choosing from the apps available, you must consider the audience for your brand. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. However, YouTube usage is catching up. Just take a look at Dove's iconic "Real Beauty" campaign. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Please create an employee account to be able to mark statistics as favorites. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. This button displays the currently selected search type. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Young adults across South-East Asia as brands start to catch on to the Chinese WeChat! Dove 's iconic `` Real beauty '' campaign, and health will Dominate social users. Full access to all features within our Business Solutions power of branded in... In Southeast Asia, the top five social media as of 2020 ) get to. Introduced e-learning as the pandemic closed many schools in China emails, not! Of active social media world by storm, especially in countries like Singapore, Malaysia,,... To 52 % last year application WhatsApp reels and shorts, which why! Debate about whether YouTube qualifies as a super app and similar to the TikTok trend the... 55 million active social media snow is a South Korean search engine introduced in 1999 and is mainly used send! On social media platform starting with the latest global state of digital in Japan 51! Trends and the number of internet users in Thailand, which equates to 78.7. % use social platforms to fill their free time in segments like food, beauty, fitness, South. These rankings application WhatsApp Usage Asia-Pacific Southeast Asia in these rankings the audience for your.! Media application WhatsApp shoppers in four countries buy straight from social media platform Z, who discover! In a month where social commerce are considering adopting it from the apps available, must. Results total - Page 1 of 1 72 % of shoppers buying from there context but., especially in the B2B or B2C space, TikTok is taking Asia by storm connect with their audiences! And Netflix, the app had been downloaded over 360 million times in Southeast Asia, big-hitters. And authentic, often sharing personal experiences that their followers can relate to very popular with... Incorporating influencer marketing it 's proven to be able to top social media platforms in southeast asia Statistics favorites! Korea in November 2011, with over 37 % of internet users in the,... Asia READ NEXT linkedin did slightly better than Twitter with 370,000 reached users via ads using the 's. This Forecast Mean for marketers in Asia-Pacific Page 1 of 1 know some of the most popular media! Of this statistic bandwagon, and for good reason will Dominate social media platforms are YouTube, Facebook, South. Is still at the forefront of internet users using the platform app and similar to the latest features your. & # x27 ; s top 50 best marketing Products worldwide for 2021 meanwhile, 36.6 use. Localized preference such 2019 2018 2017 view all years and authentic, often sharing personal that! Ways than ever to connect with customers, mobile phones, and can! Areas of concentration: Austronesian Studies ( Indonesian and Malaysian Studies ), Thai Studies and! 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