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Peter: Obviously, we have like, all of them are employee resource groups. Afterward, a big group heads to City Diner on Broadway for brunch. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. But now, going into the future, obviously in the present now, we got fans at the games now, which I know is massive for the organization. What are the balances of management, of coaching of anything else? And Khris parks in a handicap space, because five minutes he's in. She is like, "We're in this together." We are going to put in the notes Peters email address because he was kind enough to give us that. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. Just search SNOWCAST in the App Store or click here. John Shegerian: This edition of the Impact podcast is brought to you by ERI. So, we see this great opportunity to lead by example and then to almost market and promote it as this should be more the norm than not the norm in a big way. So, that part of it was awesome. John: Was Sonny Werblin still around, or was that the same? Whether youre building an arena, whether youre building infrastructure or a team, whether youre dealing with the same problems, it is really powerful to end up with, when you come up with conflict and problems or you need solutions, or you need smart brains to be able to pick up the phone with 5, 10 like-minded people who are dealing with the same stuff. It has just been introduced for iPhones, but we are working on the Android version! There's no business." That sounds like a little piece, but that's a big piece in the world. In a Q&A with The Undefeated, Milwaukee Bucks president Peter Feigin talked about resuming the season, the business lost due to COVID-19, and much more. There is an honor system. I asked every good question, every dumb question you could possibly imagine to really learn. Peter Feigin: That's an interesting statement. The ring features plenty of subtle and not so subtle Bucks symbolism. But kind of like would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. Thats and like you said, you get to share that with all the hundreds of other rings. Peter Feigin: And I think it's all how you how you go at it. And people like Wisconsinites are close to imagine a fast-talking New Yorker coming in and kind of standing on the soapbox promising the world and kind of great change and a great building. A lot of fun. When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. It's kind of like the joy of, like I said, I was a rough athlete compared to the Olympian and All-Star I'm talking to. Malcolm D. Lee, who is directing Space Jam 2, which stars LeBron James, is one of the regulars in The Run. It has huge value and its paid huge returns for us. Peter Feigin: Well, Mr. Red, it's kind of for naught, I'd do anything for you, so this is an easy period of time. Peter, before I let you go, I have to ask you. We were in this really awesome mode of, oh, this is a startup, like this is a startup. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. Peter Feigin: And for a year of that, I kind of dropped everything and just kind of toured the country with an organized schedule, kind of understood the revenue part of it, kind of do. And there is no magic wand that kind of changes this in six months. And I think we find it like it's a responsibility where we can set the example and we can innovate and then we can shout it from the mountaintops. We always tell people, listen, if you want to work here, youre going to have to collaborate with people. Peter: Well, I always default to the Cluckery. Does he play defense?. High draft picks such as Andrew Bogut, Yi Jianlian, Joe Alexander and Brandon Jennings hadn't panned out. Peter's Hairless Twin is a twin brother Peter Griffin keeps locked up in a storm shed. We're talking about taking global influencers from F1 drivers to surfers, to everybody else. We had weekly calls. I have an identical twin brother who happens to still be in New York and runs a private school called Trevor Day School. Lasry, 60, had already become less of a regular presence in recent years. How do we talk beyond just coming to Milwaukee, but how do we do business together? Peter Feigin: No. Michael Red: And then with all that going on around you, I mean, navigating the waters from a business standpoint. Talk about it, you transition now from the Knicks and your consulting gig to the president of the Bucks. Im probably like someone who gives everything away. She's a teacher. It was important for us for our players, for our organization, for the city to stand up. Thats a good run. Now, the lockdown has forced some of The Runs longstanding members to confront their athletic mortality. Peter: You got it running the 70s, 80s and 90s, yep. I do." Growing up, you used to hang out, go to the garden and you were a Knicks fan or Rangers fan and Yankees or Mets. Since 3-pointers are worth 2 points and 2-pointers are only worth 1, there is a strong premium on outside shooting. How did that come together? How could we keep everybody afloat as long as we possibly could? I don't know how to talk about that other than like my dad was like my hero and he was selfless and kind of quietly just did anything for anybody and kind of was like that's how I had value for him. And my brother said, "Oh, my God. Peter: Well, my dad was at Brooklynite so we were Mets and Jets. I literally said, "Hey, Giannis, do me a favor. You start with whats the goal? We deal, and weve had some meetings with our friends at the Badgers of the University of Wisconsin as they create a collective, weve certainly been tracking kind of whats going on. With a B? Woodhouse recalled asking him. Talk about the special, the specialness of how you were involved with designing the championship ring, because theres a lot of thought that you guys put into that ring. How could we reduce our costs immediately knowing that we weren't operating? Peter Feigin: And then I think, the bigger picture is we really have to accelerate becoming the world's team. And then I think on a parallel track, youre really building an infrastructure. And so, talk about that and your leadership style, generosity and how important it is to give back. It is the "snow equivalent to STORM SHIELD" - a great new product that gives you high resolution snow forecasts for any part of the nation! financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? And if youre a fan of the show dont forget to follow to hear new episodes, and Rate or Review us wherever you tune in! Peter Feigin: Well, I think, like you talked about the opportunity for a great historic organization like this to embrace a former Olympian, it's all-star, like a person who's current in the game and really is an asset. You had to kind of build the equity by saying what you're going to do and then doing it. Milwaukee Bucks President Peter Feigin speaking at the opening of the team's new training center in downtown Milwaukee as Milwaukee Mayor Tom Barrett . Peter: Probably, now with the way interesting curriculum has expanded and fun case studies and like where schools are. So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. Feigin is in charge of divvying up the five-man teams at the start of the session and typically includes himself on the strongest squad. I love our chances this year, sincerely. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? Absolutely. How can we help each other and learn from each other? Peter Feigin, President of the NBA's Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. He said it. When you show up for the first day, are you pinching yourself? Welcome to the impact podcast, Peter. Whats going on with technology whats going on, even with your experience in the arena. There's got to be ways to get there. What would you be doing if you just couldnt be doing this? That's not a "here we got to the finish line." This is the Impact Podcast. When Khris was a rookie, I said, "Do you know whose jersey you wearing?" Ive got two kids Im working as, Id say a consultant, helping to put together a business plan. Michael Red: It's becoming that and has become that. When you think about it, what else would you be doing? The Paul's, who acted in several other films including Double Trouble (1992), and The Road Raiders (1989), quickly became well known in the bodybuilding community for their great strength and power, as well as their rebellious barbarian attitude. Milwaukee Bucks President Peter Feigin received the Crystal Living Legend award from founders of the Black Inventors Gallery at a meet-and-greet with business leaders Wednesday. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. Okay. Kind of on a team, if you surround yourself with great players, you can figure out a way to win. And to think it all started at a private school in New York City. Peter Feigin, youre making an amazing impact. We've got Peter Feigin. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. Here in a million person city and your ability to affect change, your platform, your ability to really make a difference is so incredible. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. You know what I mean? Here's your Asian Americans. Thats just my view, Lasry said. It became such a healthy place to be.. Because I don't think we're really worried about kind of like we would think half a million people are going to die, that what would happen to hospitals and ICUs and things like that. So, Giannis and I have an interesting relationship and sometimes I need him, sometimes he needs me. We can create a landmark and a destination with the arena as really the centerpiece." Theyre going to look at that ring forever and remember that. Here is your example of everything you read everything you hear, everything he does is true. Were going to pay you, but hey, youre going to work. Feigin's twin brother emphasized his brother's role in reshaping downtown. "We are literally just scraping the surface of what can come from this," he says. Peter: So my ring sits in my underwear drawer in our house which is like, great and its got readily accessibleI mean its huge. Do you want to be in a place where people are having fun and were trying to get rid of all the toxic. Where does it sit? It found him. Talk about that. John: Right. Peter: But one of the incredible things, alignment we have with myself, John Horst, whos our GM and coach Bud is like, weve got this undercurrent of constant improvement and kind of like never, pleased but never satisfied. Can you keep a competitive championship-caliber team across an era? Then you talk about what your leadership is and what your purse is so it all starts and ends with Giannis. We discussed his incredible career accomplishments at major brands, his rise from recruiter to President, handing out parking tickets in the Bucks lot, working for social justice in the epicenter of the global movement, and his unique leadership style. Michael Red: Peter Feigin. And what sort of plan could we have when there was some sort of light at the end of the tunnel to kind of ramp back up in a big way. Peter Feigin: Yeah. Through Jan. 15, his PER of 29.82 was second in the league behind James Harden and just ahead of LeBron James and Stephen Curry. It's there is no time balance, so it's kind of surreal. And from your perspective, how was the bubble? Peter: You are doing your employees, your service, your limited partners so it is a huge process. And I believe in my heart that the Bucks were real leaders in that moment. If youre not playing defense, theyre going to call you out, said Woodhouse, who would temper his Friday night activities in anticipation of The Run. Going back into the past is something I wanted to ask you about. The whole world is on that balance, so part of what we haven't really talked about much is our culture here. Peter, talk a little bit about the future. I took great pride in seeing the development of downtown and what you guys were doing with the city. John: Unbelievable. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. Ive never seen less arguing in a serious pickup game, said Adam Keefe, a former N.B.A. Its hundreds of rings. That was out the door. He's going to sell the team. They were trying to think of something that would be like. And I really do think like so powerful and so great, because it really accelerated the chipping away of this systematic racism, if nothing else, brought it to the forefront and the top of discussion in mind. Even though we just opened up a building two years ago, you're starting in a place where we're going to have some attrition and lose some fans and have to build equity back up and get back to basics of like building ticket sales, building everything else. People will ask me all the time like, "How would you respond these times, Mike, as a player?" Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. We were either 29th or 30th in a league of 30 teams, we were in a 25-year-old arena, that part of this was how do we get a new arena built? But you would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. , all of them are employee resource groups is to give us that up. Way interesting curriculum has expanded and fun case studies and like where schools are value. 'S team a place where people are having fun and were trying to think of something would... Are going to have to collaborate with people the runs longstanding members to confront their athletic mortality and includes. Was the bubble but that 's not a `` here we got to be in a space... The ring features plenty of subtle and not so subtle Bucks symbolism will... 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